In the honey business, efficiency is queen.
As you continually expand your hive, you'll forage for nectar and pollen, make honey, sell different varieties at the bear market, host honey tastings, and attend to the queen and her court.
There's only so much nectar to go around, and finding it won't be easy. Players will have to scout out the nectar field and pay attention to other players searches to try to deduce the location of the nectar they need for themselves.